Thursday, April 2, 2009
Garbage Dreams reports back from SXSW
“I could not imagine a better place to premiere GARBAGE DREAMS other than SXSW” Mai exclaimed upon asking to report back from her festival experience earlier this month. “GARBAGE DREAMS is a coming of age story that touches on issues of recycling and globalization; Austinonians are working hard to create a sustainable hometown.
I not only wanted to screen GARBAGE DREAMS in front of an audience, but I also want to use the film as a tool to initiate a dialogue about sustainability and recycling.” This is exactly what Mai, along with main character -and downright star- Adham did in the week leading up to the festival. Here is a little report on the progress they made in Austin.
Weeks before the festival, Brenda Spicer and Casey Brown, GARBAGE DREAMS’ outreach team, worked diligently to amass a ground team of volunteers to disseminate flyers, posters, and other promotional materials. A series of emails phone calls to various organizations helped forge connections that were willing to advertise the film via their access to multiple electronic newspapers and listserves. The outreach team researched each specific school, church and environmental organization, and tailored each email to link the film’s message with that specific organization.
A significant part of the overwhelming success of the outreach work for the SXSW premier of GARBAGE DREAMS was the film itself and its globally relevant subject matter. Within the customary mechanics of the process that can be illustrated and repeated for any film; the key element that I firmly believe made the biggest impact here was to start from a deep commitment to the film and then reach out to these groups in a specific and personal way.
The primary overall goal of GARBAGE DREAMS’ outreach campaign was to increase awareness of the film and its inspirational qualities relating to the recycling practices of the Zaballeen, the people of the Zaballeen and difference we can make, to our communities and planet.
ASSESSMENT OF GOALS.
Goals achieved by the outreach plan were evidenced literally by the massive number of people we were able to reach, and by box office turnout (selling out all three shows at SXSW). From spreading the film’s message and increasing awareness and activism in the week leading up to the festival with press, clip screenings and Q&As around Austin to selling paintings and raising funds for The Recycling School in Egypt – GARBAGE DREAMS managed to achieve a number of the outreach goals. GARBAGE DREAMS continues to build partnerships and explore opportunities – visit the “how to help” link on www.garbagedreams.com to participate.